Rebecca Minkoff

As the head of social media at Rebecca Minkoff, I oversaw the conceptualization, production, and execution of all social media content, including videos, graphics, and photography. Under my leadership, we were able to grow the Instagram platform to 920K followers, achieving a 22% follower growth year-over-year. Additionally, I implemented a successful TikTok video strategy, resulting in a 50% audience growth within four months of launch. Through my direction, we created effective and compelling organic campaigns that emphasized storytelling and messaging of key products. Notably, I had the opportunity to film the brand's first-ever television commercial, which aired on cable and streaming platforms such as Apple TV and Amazon Prime Video.

Video Production

TikTok Launch

FW2020

As part of the campaign for the launch of Rebecca Minkoff's Fall 2020 Collection, I served as the Videographer and Art Director. Our campaign aired on multiple streaming platforms, including Apple TV and Amazon Prime Video.

I played a crucial role as the Videographer and Video Editor in the Summer 2021 Brand Awareness Paid Social Ads campaign: