Vicky Garcia is a New York–based marketing strategist and creative leader specializing in integrated campaigns, visual storytelling, and brand growth.

I am a marketing professional with a background in integrated marketing, social media strategy, content development, and creative direction, working at the intersection of strategy and storytelling.

My work spans full-funnel marketing, from shaping brand positioning and campaign concepts to executing content across digital platforms. While social media has been a key channel in my experience, my approach extends beyond platforms, focusing on how brands communicate, connect, and grow in a cohesive and intentional way.

I’ve led and supported campaigns that require both analytical thinking and creative execution, blending insights, audience understanding, and strong visual direction to drive meaningful engagement and results.

At my core, I am a storyteller. Whether developing a campaign, directing content, or refining a brand’s voice, my goal is to create work that feels both strategic and human, grounded in purpose, and designed to resonate.